Fall notes on Long Beach Aquatic Capital of America Foundation.

I’ve been working with the Long Beach Aquatic Capital of America Foundation as a pro-bono project, helping promote their cause to raise funds to support “water proofing” the local youth (making kids water-safe around pools, etc.). This past week, the organization announced its third Aquatic Athlete of the Year winner at its first-ever awards dinner: winner release posted here on Pitch Engine. The dinner was hosted by the Long Beach law...

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R. Antonette Communications Announces New Business Wins

LONG BEACH, Calif. (April 2011) – R. Antonette Communications has won shared public relations business from two Southern California municipalities. Together with The Wolcott Company, R. Antonette Communications is implementing a road safety awareness initiative for Bike Long Beach (Long Beach, Calif.); and in partnership with Be In The News and The Wolcott Company, is piloting a tourism marketing initiative for the City of Claremont,...

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Link: Pepsi Refresh: Success Or Failure? — Soap Box Included

Pepsi Refresh: Success Or Failure? — Soap Box Included. I was quoted in the linked story on Pepsi’s Super Bowl venture. In the end, Pepsi took a chance that they could hook consumers through a social media experiment, and through getting attention by not advertising at the Super Bowl. Ron Antonette, a communications professional from Long Beach, CA sums it up with his belief that “the decision proved to be a correct one, as instead of...

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