When we first announced to friends that we were embarking on a month-long family road trip, most had the same reaction: “31 days in a car with two kids?!” Admittedly, we also questioned whether we could do it. But for my wife and me, sharing moments with our two children trumps other activities, so the opportunity to use our time off to help them build new memories was a no-brainer. My wife has often referred to our 6,395-mile journey as our...

The challenge on Pro Blogger’s “31 Days to Build A Better Blog” is to make a list. Lists are an old columnist trick: When you’ve nothing to write about, make a list. Lists also are good PR tricks -er, tools – for background materials, because you’re giving people several kernels of information, one of which might interest the reader in learning more about the company. It’s like a fact sheet, only...