Extra cheese.

I’ve been following the Domino’s Pizza crisis over the past couple of days. No doubt, it’s been a trying 72 hours for their communications staff, but they’ve done a remarkable job – well chronicled in the New York Times. It certainly will become a case study on how to handle a social media crisis. In one of my previous positions, I was indirectly involved in a food crisis. Without getting into too many details, a...

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