I’ve read a number of comments about Pizza Hut’s obvious PR stunt — seeking a summer intern to Twitter about their activities. The NYTimes.com story is here: http://www.nytimes.com/2009/04/20/business/media/20twitter.html?_r=2 Some have written that it’s a timely response to Domino’s Pizza’s effective use of social media to combat their recent crisis, while others have reasonably suggested that a major brand...

Everyone has their own personal vocabulary of words and terms they use in their communications — ways to accent their works as they type them. I have some as well that you’ll likely see used on this site from time to time. Cheap pop. I wouldn’t call myself a professional wrestling fan, per se, but I do like some of the performers. Mick Foley shared the term “cheap pop,” which describes getting easy (cheap) applause...

The challenge on Pro Blogger’s “31 Days to Build A Better Blog” is to make a list. Lists are an old columnist trick: When you’ve nothing to write about, make a list. Lists also are good PR tricks -er, tools – for background materials, because you’re giving people several kernels of information, one of which might interest the reader in learning more about the company. It’s like a fact sheet, only...