Jose Canseco Has A Messaging Problem

Jose Canseco was tweeting about his life before there was Twitter. I’ve been following Canseco’s media soundbites since college: When I was at USC, we used to dial up his old “Jose Canseco 976-number” as a college radio bit. They were actual, daily updates recorded by Jose himself. We may have been the only callers to his hotline, but it made for interesting discussions in the studio afterwards. Those old updates were unscripted,...

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Real words.

I’m reveling in some downtime with my son this week — swim lessons, etc. — before jumping back in the saddle. It’s incredible how “real” children communicate as they aren’t fearful of being judged. At age 4, my youngest moves from love to fear to wonderment and back to love in the course of a few minutes and sentences … I don’t know whether companies and brands can be as open as that, but...

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