I’ve read a number of comments about Pizza Hut’s obvious PR stunt — seeking a summer intern to Twitter about their activities. The NYTimes.com story is here: http://www.nytimes.com/2009/04/20/business/media/20twitter.html?_r=2 Some have written that it’s a timely response to Domino’s Pizza’s effective use of social media to combat their recent crisis, while others have reasonably suggested that a major brand...

I’ve been following the Domino’s Pizza crisis over the past couple of days. No doubt, it’s been a trying 72 hours for their communications staff, but they’ve done a remarkable job – well chronicled in the New York Times. It certainly will become a case study on how to handle a social media crisis. In one of my previous positions, I was indirectly involved in a food crisis. Without getting into too many details, a...