Great commentary from Damien Newtown on Streetsblog Los Angeles » Confessions of a Sidewalk Rider and Commentary on L.B.’s “Walk It or Lock It”. The campaign itself is pretty impressive.  Instead of relying on free media and fancy television ads, Long Beach is reaching out to the media, local businesses, the LBPD and other cyclists to spread the word.  All the city has to pay for is the publicity, planning, and printing...

Our Bike Long Beach PR outreach campaign has been focusing on safety, and yesterday we announced a “Walk It or Lock It” intitiative — a name I helped coin — to remind bike riders to keep off the sidewalks in our districts. Some of the nice coverage includes: Long Beach Press Telegram: http://www.presstelegram.com/news/ci_18784977 - The city has launched a “Walk It Or Lock It” campaign to inform bicyclists...

LONG BEACH, Calif. (April 2011) – R. Antonette Communications has won shared public relations business from two Southern California municipalities. Together with The Wolcott Company, R. Antonette Communications is implementing a road safety awareness initiative for Bike Long Beach (Long Beach, Calif.); and in partnership with Be In The News and The Wolcott Company, is piloting a tourism marketing initiative for the City of Claremont,...

“Something has happened in Long Beach,” Charles Gandy told the Newport Beach Bicycle Safety Committee at its meeting Monday afternoon. “We’ve got energy and momentum. Long Beach is doing the most interesting thing of all — embracing the lifestyle.” via CORONA DEL MAR TODAY » Cycle Safety Committee Hears About Long Beach...

I’ve been working on the Bike Long Beach campaign the past few months. The city opened the first Bike Boulevard in Southern California along Vista Street last month, and construction is scheduled to begin today on separated bikeways in downtown. The announcement release (that I authored with the Bike Long Beach team) is pasted here: City of Long Beach, CA – News Details. Nice reporting by the Press-Telegram, LBPost.com, Gazettes and...