News link: Streetsblog Los Angeles on “Walk It Or Lock It”
Great commentary from Damien Newtown on Streetsblog Los Angeles » Confessions of a Sidewalk Rider and Commentary on L.B.’s “Walk It or Lock It”. The campaign itself is pretty impressive. Instead of relying on free media and fancy television ads, Long Beach is reaching out to the media, local businesses, the LBPD and other cyclists to spread the word. All the city has to pay for is the publicity, planning, and printing...
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