Today is Opening Day – baseball’s, and my blog’s. I’m on the board of PRSA Los Angeles, in part to reconnect with other professionals here in Southern California, and in part to help me analyze what’s happening in the marketing marketplace, what my role in it could be, and how I can help others do the same. When I worked in agencies, I often was the first to reforward articles, thoughts and ideas. It helped keep my teammates and...

This one is going to be short.