Nice industry mention … Bulldog Reporter – Daily Dog | | R. Antonette Communications Launches in Long Beach.

Former Fleishman-Hillard Consumer Lead Launches Agency – mediabistro.com: PRNewser. Thanks to PRNewser for getting my bio out there.

Pepsi Refresh: Success Or Failure? — Soap Box Included. I was quoted in the linked story on Pepsi’s Super Bowl venture. In the end, Pepsi took a chance that they could hook consumers through a social media experiment, and through getting attention by not advertising at the Super Bowl. Ron Antonette, a communications professional from Long Beach, CA sums it up with his belief that “the decision proved to be a correct one, as instead of...

Five reasons to hire Ron Antonette as a communications consultant, timed to the Feb. 19 #HAPPO social media job referrals and searches.

I’ve been fortunate to work with some of the brightest and most creative people in the communications business, both as bosses and mentors and as colleagues and, most luckily for me, as direct reports. One of my bosses always used to say that everything was analogous to dating. Another that the PR business, mostly about service, always comes down to waitressing — taking the order and organizing all the chairs in the room. (To this...

How often does the phrase, “When we were kids, we used to be able to …” come up in conversations with your friends about parenting? In our family, we recall with fondness such now-illegal activities as sleeping on the floor in the back of a family van, riding in the bed of our neighbor’s flatbed truck, and – especially memorable to me – sitting in the middle front seat of my grandmother’s Oldsmobile as we ran errands together. Two...