I’ve been working with the Long Beach Aquatic Capital of America Foundation as a pro-bono project, helping promote their cause to raise funds to support “water proofing” the local youth (making kids water-safe around pools, etc.). This past week, the organization announced its third Aquatic Athlete of the Year winner at its first-ever awards dinner: winner release posted here on Pitch Engine. The dinner was hosted by the Long Beach law...

Our Bike Long Beach PR outreach campaign has been focusing on safety, and yesterday we announced a “Walk It or Lock It” intitiative — a name I helped coin — to remind bike riders to keep off the sidewalks in our districts. Some of the nice coverage includes: Long Beach Press Telegram: http://www.presstelegram.com/news/ci_18784977 - The city has launched a “Walk It Or Lock It” campaign to inform bicyclists...

I posted a quick “what I’ve been doing lately” update on the news page: http://www.rantonette.com/news/ The short version: Together with The Wolcott Company, R. Antonette Communications is implementing a road safety awareness initiative for Bike Long Beach (Long Beach, Calif.); and in partnership with Be In The News and The Wolcott Company, is piloting a tourism marketing initiative for the City of Claremont, Calif. I’ve...

Time for another entry in my random series of “tips for young PR pros.” Actually, the idea to write these posts was initially inspired by one of my old GolinHarris colleagues who always talked about creating a “what they don’t teach you in J-school” class to share with junior executives. Or, as I might call it, “The things you should be doing on the job to keep the job.” So Tuesday I was discussing my “theory of summer” with...

This Friday morning, I will be supporting the latest HAPPO – Help a PR Pro Out – search on Twitter by helping connect Los Angeles and Orange County area PR students with agencies and companies that have openings. If you have any openings that you would like me to share, ping me at ron-at-rantonette-dot-com and I’ll circulate them Friday. Or, simply please join with us on Friday by including the hashtags #HAPPOLA or #HAPPOOC in your tweets...

An additional industry hit … Ron Antonette launches own firm – PRWeek US.