And so it begins.

I’m excited to have officially begun a four-year term on the Long Beach Parks and Recreation Commission, and am looking forward to helping make a difference here in the city. My photo is up on the City of Long Beach site, here - City of Long Beach, CA – Parks & Recreation. Disclosure point: Any posts that I share about Long Beach moving forward will continue to only reflect my personal opinions about issues and events, or...

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Link: Pepsi Refresh: Success Or Failure? — Soap Box Included

Pepsi Refresh: Success Or Failure? — Soap Box Included. I was quoted in the linked story on Pepsi’s Super Bowl venture. In the end, Pepsi took a chance that they could hook consumers through a social media experiment, and through getting attention by not advertising at the Super Bowl. Ron Antonette, a communications professional from Long Beach, CA sums it up with his belief that “the decision proved to be a correct one, as instead of...

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