Capabilities

“Everything About Your Brand* Communicates.”

*- Organization. Company. Item.

It’s not publicity. It’s not paid media. It’s every aspect of marketing communications, all working holistically to share one message through a variety of disciplines and vehicles, anywhere your audiences receive branded information.

How you engage with employees, consumers, buyers, officials – your target audiences –all hubs directly from the Five W’s of journalism.

  • Why – Business objectives every program is designed to support
  • Who – Your brand ambassadors sharing your key messages: employees, spokespersons, celebrities
  • Where – Social media, traditional media, grass-roots programs, retail activations and promotional partnerships (visibility on complementary brands)
  • What – The tactics, connecting together with a core thematic that threads throughout all communications and marketing initiatives
  • When – Strategically timed execution (followed by measurement!)

“The golden rule of communications: Know your audience.”

Services

My communications experience includes working with Fortune 100 companies, established consumer brands, entertainment properties, and start-ups. I can offer businesses, agencies, and corporate marketing departments project leadership or tactical support in a number of areas.

  • Brainstorming and Ideation Sessions
  • Business-To-Business Communications
  • Cause-Related Marketing
  • Community Relations Programming
  • Copywriting and Slogans– Print and Radio Advertising, Brochures and Sales Collateral
  • Corporate Social Responsibility (CSR) Program Development
  • Corporate Communications
  • Crisis Communications Prep
  • Digital Communications – Strategies and Execution
  • Employee and Internal Communications
  • Event Management
  • Family and Parenting Brand Marketing
  • Green Marketing Communications
  • Grass-roots Marketing Program Ideation and Development
  • Launch/Media Events
  • Media Strategy, Plan Development & Media Relations
  • Media and Spokesperson Training
  • Online Editorial Outreach
  • Op-ed & Bylined Articles
  • Philanthropic Partnerships and Campaigns
  • Positioning & Message Development
  • Product Introductions/Launches and Reviews Programs
  • Promotional Partnerships
  • Radio Promotional Campaigns
  • Social Media Programs
  • Special Events
  • Strategic Communications Counsel
  • Strategic Planning
  • Trade Show Support
  • Youth Marketing Programs

“Full-service thinking, self-service overhead.”

Partnering

On behalf of my clients, I also tap into a preferred network of independent communications professionals and mid-sized marketing agencies – friends and professional colleagues – who can round out campaigns with services including Web site content, design, and development projects; search engine optimization; online advertising and branding; broadcast media services and production; on-camera media training and executive coaching; advertising creative and media buying; event production; speech writing; and analyst relations.

“Independent communications professionals providing one-on-one counsel and service.”