Résumé

RON ANTONETTE
MARKETING COMMUNICATIONS | PUBLIC RELATIONS

R. ANTONETTE COMMUNICATIONS, Long Beach, Calif.
Principal & Brand PR Strategist
March 2009-Present
Clients: THE LITTLE GYM INTERNATIONAL, CITY OF LONG BEACH, CALIF. (BIKE LONG BEACH), MEMORIALCARE HEALTH SYSTEMS, CITY OF CLAREMONT, CALIF. (DISCOVER CLAREMONT), PUEBLO TECHNOLOGY GROUP, ROSE LAW FIRM, P.C., LONG BEACH AQUATIC CAPITAL OF AMERICA FOUNDATION, SOLATUBE INTERNATIONAL, TECHNICOLOR, GP TOYS, MEG TOYS, GOLIN HARRIS (NESTLE)

FLEISHMAN-HILLARD, Los Angeles
Senior Vice President
March 2007-February 2009
Clients: SAFEWAY, MAGELLAN GPS, JIFFY LUBE, ENTERPRISE RENT-A-CAR, MASS CONNECTIONS, GLOBAL WONDERS

ZENO GROUP, Santa Monica, Calif.
Vice President
November 2006–March 2007
Clients: ARCADIAN HEALTH PLANS (MEDICARE ADVANTAGE), UNION BANK

MATTEL, El Segundo, Calif.
Director, Brand Public Relations, Games/Wheels/Technology
2005-2006
Brands: HOT WHEELS, SCENE IT, UNO, TYCO R/C, VIDSTER, BATMAN

CONAGRA FOODS, Irvine, Calif.
Director, Communications
2004-2005
Brands: CHEF BOYARDEE, HUNT’S, GULDEN’S, MANWICH, PAM, PETER PAN, ROSARITA, WESSON

GOLIN HARRIS, Los Angeles
Vice President (various promotions), Marketing & Brand Strategy
1990-2004
Clients: MATTEL, NESTLE, THE WALT DISNEY COMPANY, RALPH EDWARDS PRODUCTIONS, PLAYMATES TOYS (“TEENAGE MUTANT NINJA TURTLES”), TOYOTA, COLD STONE CREAMERY, MUSICMATCH, PEET’S COFFEE & TEA, WHEREHOUSE ENTERTAINMENT, AMAZON.COM, BASKIN-ROBBINS, FORRESTER RESEARCH, ICEBOX.COM, INTERBATH, KIDSPACE CHILDREN’S MUSEUM, LEGO, METRO BLUE LINE, NINTENDO OF AMERICA, PASADENA TOURNAMENT OF ROSES, PLAYMATES INTERACTIVE ENTERTAINMENT (“EARTHWORM JIM”), PLAYBOY TV, SACHS FAMILY ENTERTAINMENT, SWATCH, THE VENETIAN

EDUCATION
University of Southern California
BA, Journalism/Public Relations, 1990

AFFILIATIONS

  • Parks and Recreation Commissioner, City of Long Beach – Appointment by Mayor Bob Foster to city charter commission for four-year term, June 2010 – June 2014.
  • Board Member, California Association of Park and Recreation Commissioners and Board Members (CAPRCBM), 2012-2013
  • Host Committee Member, Pro Bike/Pro Walk Symposium 2012
  • Member, Bikeable Communities
  • Member, Historical Society of Long Beach
  • Member, Long Beach PR/Marketing Round Table
  • Member, Long Beach Team 100 Food for Kids
  • Member, Motor Press Guild
  • Member, Public Relations Society of America (PRSA) Counselor’s Academy; past board member, Los Angeles chapter
  • Member, Social Media Club, Los Angeles
  • Member, USC Alumni Association and USC Annenberg Alumni group
  • Volunteer referee, AYSO 177, Long Beach
  • Volunteer coach, Los Altos Youth Baseball, Long Beach