RON ANTONETTE
MARKETING COMMUNICATIONS | PUBLIC RELATIONS

R. ANTONETTE COMMUNICATIONS, Long Beach, Calif.
Principal, Communications Counselor (also: longbeachpublicrelations.com)
March 2009Present
Clients: CITY OF CLAREMONT, CALIF., TOURISM BID (Discover Claremont), HAMPTON PRODUCTS INTERNATIONAL (Array By Hampton, BenjiLock, Brinks home hardware), PLAYMATES TOYS, PORT OF LONG BEACH (Gerald Desmond Bridge Replacement Project, with Westbound Communications), CITY OF LOS ANGELES DEPARTMENT OF TRANSPORTATION (with Pulsar Advertising), MEMORIALCARE HEALTH SYSTEM, CITY OF LONG BEACH, CALIF. (Bike Long Beach), CITY OF PALOS VERDES ESTATES, CALIF. (with The Wolcott Company), SOUTHLAND MOTOR CAR DEALERS ASSOCIATION (Test Drive Expo Auto Show), LONG BEACH AQUATIC CAPITAL OF AMERICA FOUNDATION, BLOOM SOFTWARE (Thrively), CPA AUSTRALIA, PUEBLO TECHNOLOGY GROUP, ROSE LAW FIRM, P.C., SOLATUBE INTERNATIONAL, TECHNICOLOR, THE LITTLE GYM INTERNATIONAL, GP TOYS, MEG TOYS, GOLIN (Nestle)

UNIVERSITY OF SOUTHERN CALIFORNIA, Los Angeles
Chief Program Officer, USC Annenberg Center for Public Relations
Annenberg School for Communication and Journalism
August 2017Present

FLEISHMANHILLARD, Los Angeles/Hollywood
Senior Vice President
2007Feb. 2009
Clients: SAFEWAY, MAGELLAN GPS, JIFFY LUBE, ENTERPRISE RENT-A-CAR, MASS CONNECTIONS, GLOBAL WONDERS

MATTEL, El Segundo, Calif.
Director, Brand Public Relations, Games/Wheels/Technology
20052006
Brands: BATMAN, HOT WHEELS, SCENE IT, TYCO R/C, UNO, VIDSTER

CONAGRA FOODS, Irvine, Calif.
Director, Communications
20042005
Brands: CHEF BOYARDEE, HUNT’S, GULDEN’S, MANWICH, PAM, PETER PAN, ROSARITA, WESSON

GOLIN, Los Angeles
Vice President (various promotions), Marketing & Brand Strategy
19902004
Clients: THE WALT DISNEY COMPANY, MATTEL, NESTLÉ, COLD STONE CREAMERY, FORRESTER RESEARCH, MUSICMATCH, PEET’S COFFEE & TEA, PLAYMATES TOYS (“Teenage Mutant Ninja Turtles”), TOYOTA, AMAZON.COM, BASKIN-ROBBINS, ICEBOX.COM, INTERBATH, KIDSPACE CHILDREN’S MUSEUM, LEGO, METRO BLUE LINE, NINTENDO OF AMERICA, PASADENA TOURNAMENT OF ROSES, PLAYMATES INTERACTIVE ENTERTAINMENT (“Earthworm Jim”), PLAYBOY TV, RALPH EDWARDS PRODUCTIONS, SACHS FAMILY ENTERTAINMENT, SWATCH, THE VENETIAN (grand opening), WHEREHOUSE ENTERTAINMENT

EDUCATION
University of Southern California
BA, Journalism/Public Relations

AFFILIATIONS

  • Board President, Partners of Parks
  • Member, Long Beach Century Club
  • Member, Long Beach Team 100 Food for Kids
  • Member, Motor Press Guild
  • Member, Public Relations Society of America (PRSA) Counselors Academy; past board member, Los Angeles chapter
  • Member, USC Alumni Association
  • Volunteer, Millikan High School varsity sports events (public address announcer, timekeeper)
  • Volunteer, Mentor Referee, AYSO 177, Long Beach
  • Parks and Recreation Commission, City of Long Beach – Appointment to city charter commission, June 2010 – June 2018
  • School Site Council, Millikan High School, Long Beach, 2015-2017
  • School Site Council, Stanford Middle School, Long Beach, 2012-2015
  • California Association of Park and Recreation Commissioners and Board Members, 2012-2015
  • Host Committee Member, Pro Bike/Pro Walk conference 2012
  • Long Beach PR/Marketing Round Table