R. Antonette Communications is the social media voice for a number of clients and organizations. Ron and his team work to proactively engage with brand fans, attract new fans through ad and outreach programs, and participate in relevant discussions with influencers and journalists.
Nestle Butterfinger
For GolinHarris, we grew Butterfinger’s online community by leveraging the fan bases of comedians Michael Ian Black and Michael Showalter. We created “scavenger hunt” program on the grounds of the Bonnaroo Music Festival to promote the brand’s sponsorship of the show’s comedy tent. The comedians actively tweeted clues to their 1,000,000+ plus followers, while show attendees shared Butterfinger with their own online followers by posting photos of the Butterfinger character live from Bonnaroo. The program is estimated to have reached more than 2 million social media users over 1 week.
Bike Long Beach
For Bike Long Beach, we have increased the size of the Facebook community by over 220% since October 2011 and the number of Twitter followers by nearly four-fold. Working in tandem with the client lead, we are a resource for information about safe bicycling, provide updates about infrastructure, repairs and closures, and advocate for Safe Routes to School and other important safety programs. By engaging with bicyclists throughout Southern California, we have become one of the top resources on Twitter for bike information.
Claremont Tourism BID
For the City of Claremont’s Tourism District, we have grown the fan base with a mix of organic and paid communications efforts. With a tiny monthly spend on Facebook targeting regional adults who have affinities for Claremont’s “relaxing” qualities, we have grown our audience from 53 fans to nearly 1,400 in a half-year. We also are active on Pinterest and Foursquare promoting shopping, dining, day spas and overnight stays in Claremont.
