Great commentary from Damien Newtown on Streetsblog Los Angeles » Confessions of a Sidewalk Rider and Commentary on L.B.’s “Walk It or Lock It”.
The campaign itself is pretty impressive. Instead of relying on free media and fancy television ads, Long Beach is reaching out to the media, local businesses, the LBPD and other cyclists to spread the word. All the city has to pay for is the publicity, planning, and printing materials which is a heck of a lot more cost effective than creating television commercials.
My reaction: “Walk It or Lock It” has been a well received (and much needed) initiative. Stay tuned for a full-scale “Share Our Streets” campaign coming in the next couple of months.