LONG BEACH, Calif. (Feb. 2010) — Ron Antonette, former Fleishman-Hillard consumer marketing practice group lead, has established R. Antonette Communications, a micro agency specializing in supporting family and parenting brands, green marketing and CSR campaigns, and professional services firms.

Antonette, who spent 14 years at GolinHarris and held director roles at Mattel and ConAgra Foods, is focusing on brand strategy and messaging, integrated marketing campaigns, and serving as a “Communications Director For Hire,” providing team leadership to internal PR teams and counsel to companies’ senior marketing and business executives. He previously led agency PR accounts and projects for Disney, Nestle, Toyota, Playmates Toys, Cold Stone Creamery and Magellan GPS.

Recent client wins for R. Antonette Communications include Solatube International, the worldwide leader in daylighting systems; GP Toys, the U.S. division of Italian manufacturer Giochi Preziosi; a law firm, Joe Rose Law of Sacramento; and a captive insurance firm.